Privacy Policy

Last Updated: January 2026

Hedge Master ("we," "us," "our," or "Company") operates the website hedge-master.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

We are committed to protecting your privacy and ensuring you have a positive experience on our Site. Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, postal address, telephone number, and any other information you voluntarily provide when completing forms or contacting us.
• Technical Data: IP address, browser type, operating system, referring URL, pages visited, and time spent on pages.
• Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section).
• Usage Data: Interactions with our Site, links clicked, content viewed, search queries, and engagement patterns.
• Device Data: Device identifiers, mobile advertising IDs, and hardware model information.

How We Use Information

We use the information we collect for the following purposes:

• To operate and maintain our Site and improve user experience.
• To track affiliate commissions, conversions, and referrals to partner betting operators such as Betfred.
• To conduct analytics and understand user behaviour and preferences.
• To send promotional materials, newsletters, and marketing communications (with your consent where required).
• To respond to your inquiries and provide customer support.
• To comply with legal obligations and enforce our Terms of Use.
• To detect, prevent, and address fraud and other illegal activities.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Required for Site functionality, security, and basic operations.
• Analytics Cookies: Enable us to understand how you use our Site and measure performance.
• Affiliate Tracking Cookies: Track clicks and referrals to partner betting operators for commission purposes.
• Marketing Cookies: Used to deliver personalized advertising and measure campaign effectiveness.

Managing Cookies: Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can typically manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect Site functionality. For more information, visit www.aboutcookies.org or www.allaboutcookies.org.

Third-Party Links

Our Site contains links to third-party websites, including betting operators such as Betfred, online casinos, and other affiliate partners. We are an affiliate publisher and earn commissions when users click through our links and complete qualifying actions with these partners.

Important Notice: We do not control, endorse, or assume responsibility for the privacy practices, content, or services of third-party websites. This Privacy Policy applies only to hedge-master.co.uk. We strongly encourage you to review the privacy policies of any third-party sites before providing your personal information.

Third-party operators may collect additional information directly from you, and such collection is governed by their respective privacy policies, not ours.

Your Rights

Under UK and EU data protection law, including the UK General Data Protection Regulation (GDPR), you have the following rights:

• Right of Access: You may request access to your personal data that we hold.
• Right to Rectification: You may request that we correct inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request a copy of your data in a portable format.
• Right to Object: You may object to certain types of processing, including marketing communications.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.
• Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Retention Periods:

• Contact Information: Retained for the duration of our business relationship and as required by law.
• Analytics Data: Typically retained for up to 26 months.
• Affiliate Tracking Data: Retained as required to process commissions and comply with tax obligations, typically 6-7 years.
• Marketing Communications: Retained until you unsubscribe or request deletion.

After the retention period, data is securely deleted or anonymised unless we are required by law to retain it longer.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us:

Email: privacy@hedge-master.co.uk
Website: hedge-master.co.uk

We will respond to your inquiry within 30 days or as required by applicable data protection law.

This Privacy Policy is effective as of January 2026 and may be updated periodically to reflect changes in our practices or applicable regulations. We will notify you of any material changes by updating the "Last Updated" date above.